Why is your restaurant occupancy rate so low? Why do customers pass by your door and leave? Do you really use the restaurant itself to attract customers? Read this article to master the tricks of drainage in 12 stores. Learn the tricks of draining 12 stores in this article. As long as you follow the instructions, the restaurant entry rate will increase significantly.
1 Hvordan kan du øge densitejen af kundetrafik og konvertering?
Den første dræningstrik: skilte på dørsiden Skilte på dørsiden er det mest fremtrædende sted at placere den vigtigste information.
Hvordan er plakaten udfordret? Hvor bliver den vist? Dette er en offline butik. Bag如何在 og presentere sin mest vigtige information: Overvej det. Faktisk er det det samme online. Like, offentlige numre og mindre programmer, difference er at plattformen er online, og informationstransporten er ikke en fysisk reklam旗 og papirmaterialer, men en webbside. Det er også bag how du bør overveje hvor og hvordan du viser og presentere din mest vigtige information og den mest vigtige information. Vigtige information omfatter også: logo, navn, prislist, eksplosionsmodeler, nye produkter, indkøbstilbud, reklamer, tilstedeværelse af kendiser, betalingsinloggen osv. For borgerhusebordplakater bør遵循: Logo og navn må være nok足够 besar, plakater må have salgskategorier, plakater burde bruge intrusiv farver (som gult, grønt, hvid osv.), jika plakaten er nok besar, kan du også placere reklamsloganer.
Den anden trick af afvanding: dør vindue Butiksvinduet, som ligger under skiltet, er den større udstillingsflade i butikken, og det viser så meget information som muligt for at tiltrække brugere.
可以放置以下内容：
(1) Plakater med billeder af signaturretter, såsom billeder af Ba Nus mave, kok Feis friturestegte peberfrugter osv.
(2) Display of trust endorsements in the store, such as cctv recommendations, public reviews of five-star merchants, etc.
(3) Den nyeste rabatoplysningerne fra butikken
(4) Hvis betingene tillade det, kan du vise det ved døren. Den tredje dræningstechnik: Use clerk's clothing to catch the eye. Mange restauranter har ikke afdømt sig at have klare klær for klere.
Ovenmesterne er meget casual. Selvfølgelig, på grund af ovenmesterens uddeler, "Velkommen til besøg, vores familie har xxx", vil de ikke sige noget andet. Du synes, det er så vanlig og udfordret at skaffe kunder. For det første, should the waiter's clothing have bright colors, such as the white clothes of Xibei Noodle Village, so that customers feel clean and assured, and Baru is yellow clothing, which attracts customers all the way.
The 4th drainage trick: change the title of waiter In the eyes of most people, the status of waiters is very low, but in fact, customers come to the restaurant to eat, we have to provide high-quality dishes, but also make customers feel worthwhile, then change the waiter name, you can increase customer trust. For example, Xibei's waiter is called "Mao Xiaomei", Baru's waiter is called "Maodu Hotpot Expert", Xiaolongkan hotpot is called "Longmeier", which looks kind and has a high sense of quality.
5. 排水技巧：使用海报、文化墙、悬挂旗帜来排水 顾客进入店铺后，应尽可能让顾客感受到餐厅的氛围。将店铺的招牌菜、主打产品和承诺制作成材料展示在店内。例如地面材料、墙面主图屏、海报、悬挂旗帜、吧台垂直广告等。
Den 6. trick af drainage: Brug den åbne fil til drainage Ming fil er den bedste visuelle og sensoriske oplevingsevneområde. Når kunder ser på Ming fil, kan de samtidig mobilisere "visuelle, olfaktive og sensoriske oplever", og de kan føle restaurantens karakteristiske kultur i mange aspekter.
I øjeblikket er der to typer arrangementer for Ming-filer. Den ene er direkte ved døren, hvilket er mere egnet til shoppingcentre. Den anden er indendørs. Begge shoppingcentre og gadebutikker kan bruges. Chefen Feis chili-frikarrede kød står ved døren, så kunderne kan stå der. Derudover er Chef Fei ikke kun Ming Dang, men viser også mange friske ingredienser i Ming Dang-området.
7th Drainage Coup: Use the in-store music and taste to drain Store music, many restaurants will play, but many restaurants are scattered, there is no systematic specification, in fact, the store music from early morning, morning, noon, afternoon, evening can choose different music according to the brand tone.
Good music can make customers happy physically and mentally. Secondly, the taste of the restaurant is also a fatal temptation to attract customers, such as KFC's fried chicken flavor and Starbucks coffee aroma. It is said that in order for Starbucks to allow you to smell the aroma of coffee from 10 meters away, Starbucks never blocks the taste of coffee, just to ensure the mellow aroma of coffee.
8. afledningstrik: afledning, der "skaber en uventet oplevelse" Hvad er en uventet oplevelse? For eksempel har mange restauranter ikke toiletter, men McDonald's og KFC har dem næsten altid. For eksempel bruges Laoxiang-kylling til hurtig mad, men i den nyeste version af Laoxiang-kylling-butikken er der professionelle makeup-spejl til kvinder. Dette øger markant brandets omdømme og kundeloyalitet.
第九招：创造菜单“超级菜单” 菜单的重要性不言而喻，那么什么是超级菜单呢？超级菜单的前提是：强引导、强展示、强说服。我们经常在商场购物，总是收到很多餐厅的菜单，那么你的菜单如何从众多菜单中脱颖而出呢？菜单必须突出推荐菜品、信任背书、文案撰写、必点菜品等，比如费师傅的辣椒炒肉菜单用了半页来介绍招牌菜和信任背书文案。
Den tredje trick med drainage: "Store Personal Number" drainage og fans Xibei Noodle Village har brukt den lokale accounts til at tilføje 5 millioner kunder til managerens WeChat. Dette gjelder for at direkt reach out til kullanere og også for at bygge en community hvor kunder kan deltaget i speciale promosjoner og interagere med kunder på dybt niveau.
Hvordan designe butiksnummer og puderbait? Kan bruges:
(1)gift dishes
(2) rabatter
(3) Fransk mat til levering
04, tilpassede gaver
(5) Lucky draw king meal.
Before drainage, be sure to design a drainage poster. The poster details the privileges you can enjoy after adding friends. The second is the setting of words, such as: "Hello, our store founders value our service and product quality, so we will put our boss's personal WeChat on every table, and add our founder WeChat to get it right away. xxx discount. He will invite you to join our store crowd, and there will be discounts for your future meal orders. If you recommend us to the circle of friends, you can get a 40% discount, that is, you can save about 100 yuan, which is very cost-effective. If you are recommended by someone who travels with you, each of you can limit one 40% discount voucher, you can use it next time you eat. This promotion is only for one month, and it is still very valuable. There is no such event after one month Already. Let customers add you willingly, and refer you for you willingly.
第十一招：以“菜”引客，顾客用餐时，在享受美食的同时，仍可享受到店内的服务，要考虑到新顾客会遇到什么问题，老顾客想要什么服务，改善用餐服务，例如为招牌菜、必点菜定制专属语言，介绍吃法。
For example, Wangshun Court's fish head bubble cakes clearly introduced the six steps of eating fish on the menu and desktop stand. However, when the waiter puts on the signature fish head, he will still emphasize it and make customers feel that the service is valuable. Over time, it has formed a reputation. If you are making hot pot, you can also actively help customers to order dishes. The user is not allowed to walk around when the user is dining. The staff should observe the needs of the users in the store in time, such as adding water to the water, and do a good job of receiving services in the store.
Tolvte dræningstrick: Dræning med "medlemskabsrecharge-bait" Opret en medlemsrecharge-bait til dræning. For eksempel, hvis baiten indeholder mere end 200% af måltidsmængden, kan du nyde fradrag for forbrug i butikken, og mængden kan bruges normalt; du kan nyde lavere rabatter ved recharge; du kan få belønninger ved recharge; aktiviteter; medlemmer kan nyde en ultra-lavprisoplevelse af et bestemt produkt, såsom en oprindelig pris på 59 retter, kun 9,9 yuan hver gang efter at have blevet medlem.
It is recommended that member benefits, such as: need to recharge 299 to become a lifelong member in the store, can enjoy steaks worth 59 once a month, can be directly picked up in the store, once a month can not be accumulated. Enjoy in-store product member discount prices, new product priority experience prices, exclusive VIP member services, and promote a VIP can also get 50% rebate. The transformation from ordinary stores to membership-based e-commerce stores will focus more on serving paying members. Before starting membership recharge, first develop a membership manual and member service introduction, so that users can stimulate conversion when they see the member service introduction even if the membership conversion cannot be promoted in the store; formulate the store member introduction speech, the store staff can be more natural Promote top-up membership services to users.
比如西贝莜面村在推广会员的时候，有专门的词，上面是12个店铺运营和引流的秘籍，每个都做到位了，顾客进店率会大大提高。很多时候吃客抱怨说顾客不进店消费，其实你引流工作没做好。
