Why is your restaurant occupancy rate so low? Why do customers pass by your door and leave? Do you really use the restaurant itself to attract customers? Read this article to master the tricks of drainage in 12 stores. Learn the tricks of draining 12 stores in this article. As long as you follow the instructions, the restaurant entry rate will increase significantly.
1. 如何提高客户访问率和转化率？
প্রথম প্রবেশ এডিট: প্রবেশ প্রতিষ্ঠানের প্রতিশ্রুতি সার্ভিস প্রতিশ্রুতি সার্ভিস হচ্ছে প্রবেশ প্রতিষ্ঠানের দুই প্রধান মধ্যে অন্যতম সময়গত তথ্য কেটালোর জন্য অবস্থান করা হয়।
How is the signboard displayed? How is it presented? This is an offline store. How to display and present its most important information: Think about it. In fact, it is the same online. Likes, public numbers, and small programs, the difference is that the platform is online, and the information carrier is not a physical billboard and paper materials, but a web page.The same is how you should consider how to place and present the most important information, and the most important information. The important information is also: logo, name, price list, explosion models, new products, discounts, commercials, celebrity endorsements, payment entry, etc. Catering door signs should follow: the logo and name must be large enough, the signboards must have sales categories, the signboards are best to use intrusive colors (such as yellow, green, white, etc.), if the signboard is large enough, you can also put advertising slogans.
排水系统的第二个技巧：门窗 商店窗户位于招牌下方，是商店较大的展示区域，尽可能多地展示信息以吸引用户。
এখানে নিম্নলিখিত সব রাখা যায়:
(১) স্বাক্ষর ডিশের পোস্টার ছবিগুলি, যেমনঃ বা নুর পেটের ছবি, চেফ ফেইর ফ্রাইড পেপারের ছবি ইত্যাদি।
(2) 展示商店中的信任背书，例如央视推荐、五星级商家的公众评价等。
(৩) দোকানের আজকের সর্বাধুনিক ছাড়ের তথ্য
(4) If conditions permit, you can display it at the door The third drainage trick: use the clerk's clothing to catch the eye Many restaurants do not pay attention to the clerk's clothing.
服务员很随意，除了服务员的一句欢迎光临，我们家有xxx之外，就再没有说什么了，你觉得这样普通吗？怎么吸引顾客呢？首先服务员的衣服要有颜色，比如西贝莜面村的白色衣服，让人感觉干净、放心，而巴奴的黄色衣服，一路吸引着顾客。
The 4th drainage trick: change the title of waiter In the eyes of most people, the status of waiters is very low, but in fact, customers come to the restaurant to eat, we have to provide high-quality dishes, but also make customers feel worthwhile, then change the waiter name, you can increase customer trust. For example, Xibei's waiter is called "Mao Xiaomei", Baru's waiter is called "Maodu Hotpot Expert", Xiaolongkan hotpot is called "Longmeier", which looks kind and has a high sense of quality.
প্রথম পথ পদ্ধতি: পোস্টলগুলি, 文化চিত্রগুলি, উড়াল ফিরালগুলি ব্যবহার করা। কারণ এই পথের মাধ্যমে গ্রাহক খাবারটির প্রভাবড়ন অন্বেষণা করতে পারে। স্টোরের স্বপ্নশিল্প, মন্দির প্রধান প্রধান কাজ ও বিশ্বাস অধিকার কেটলি প্রদর্শন করতে হয়। যেমন: মাটিনা, প্রদর্শন প্রভাবড়ন, পোস্টলগুলি, চত্রটি আইডিয়া, বার্ষ্ট প্রভাবড়ন ইত্যাদি।
第六招排水法：使用开放式文件进行排水。明文件是最佳的视觉和感官体验区域。顾客看到明文件时，可以同时调动“视觉、嗅觉和触觉”等感官，他们可以在许多方面感受到餐厅的特色文化。
目前，明档有两种布置方式。一种是直接在门口，这种更适合商场使用。第二种是室内的。商场和街边店都可以使用。费厨师的辣椒炒肉放在门口，这样顾客可以站在那里。此外，费厨师不只是明档，还在明档区域展示了大量的新鲜食材。
7、排水口：利用店内音乐和口感来排水，很多餐厅会播放，但很多餐厅是散的，没有系统规范，其实店音乐从早到晚，上午、中午、下午、晚上都可以根据品牌调性选择不同的音乐。
Good music can make customers happy physically and mentally. Secondly, the taste of the restaurant is also a fatal temptation to attract customers, such as KFC's fried chicken flavor and Starbucks coffee aroma. It is said that in order for Starbucks to allow you to smell the aroma of coffee from 10 meters away, Starbucks never blocks the taste of coffee, just to ensure the mellow aroma of coffee.
8大引流技巧：引流“创造意外体验”什么是意外体验？比如很多餐厅没有厕所，但是麦当劳、肯德基基本上有。比如卤香鸡是快餐，但是在卤香鸡店最新版本中，为女性顾客配备了专业的化妆镜，大大提升了品牌知名度和客户黏性。
The 9th drainage trick: "Create a super menu" drainage How important the menu is, this goes without saying. So what is a super menu? The premise of the super menu is: strong guidance, strong display, and strong persuasion. We often go shopping in shopping malls and always receive menus from many restaurants, so how do your menus stand out from the many menus? The menu must be featured with recommended dishes, endorsement of trust, copywriting, must-order dishes, etc. For example, Chef Fei's menu of chili fried meat uses more than half a page to introduce signature dishes and trust endorsement copywriting.
第十種排水技巧：“存储个人号码”排水 和粉丝西北面馆 使用了店铺的个人账户来向经理的微信添加了500万名顾客。通过这样做，你可以直接接触到用户，同时你也可以建立一个社区，让顾客可以参与特别促销并与顾客进行深入互动。
কিভাবে স্টোর নম্বর যোগে পাউডার বাইট ডিজাইন করা যায়? ব্যবহার করা যেতে পারে:
(1) দানের খাবার
(2) 折扣
(৩) à la carte খাদ্য প্রদান
04. 定制礼品
(5) লকি ড্রাউয়িং কিং মিল।
Before drainage, be sure to design a drainage poster. The poster details the privileges you can enjoy after adding friends. The second is the setting of words, such as: "Hello, our store founders value our service and product quality, so we will put our boss's personal WeChat on every table, and add our founder WeChat to get it right away. xxx discount. He will invite you to join our store crowd, and there will be discounts for your future meal orders. If you recommend us to the circle of friends, you can get a 40% discount, that is, you can save about 100 yuan, which is very cost-effective. If you are recommended by someone who travels with you, each of you can limit one 40% discount voucher, you can use it next time you eat. This promotion is only for one month, and it is still very valuable. There is no such event after one month Already. Let customers add you willingly, and refer you for you willingly.
Eleventh drainage trick: Drain with "Introduction to Dishes" While customers are dining, while enjoying the delicious food, they are still enjoying the in-store services. It is necessary to consider what problems new users will encounter, what services old customers want more, and improve the service during meals. For example, customize exclusive speech for signature dishes and must-order dishes, and introduce eating methods.
例如，王府顺法院的鱼头泡饼在菜单和桌面上清楚地介绍了吃鱼的六个步骤。然而，当服务员戴上特色的鱼头时，他仍然会强调这一点，并让顾客感受到服务是有价值的。随着时间的推移，它已经形成了一个良好的声誉。如果你正在做火锅，你也可以积极帮助顾客点菜。用餐时不允许顾客四处走动。员工应及时观察店内的顾客需求，例如加水，并在店内做好服务工作。
Twelfth drainage trick: drainage with "member recharge bait" Set up a membership bait for drainage. For example, if the bait contains more than 200% of the meal amount, you can enjoy the in-store consumption exemption, and the amount can be used normally; you can enjoy lower discounts when you recharge; you can get rewards when you recharge; Activities; members can enjoy the ultra-low-price experience of a certain product, such as the original price of 59 dishes, only 9.9 yuan each time after becoming a member.
It is recommended that member benefits, such as: need to recharge 299 to become a lifelong member in the store, can enjoy steaks worth 59 once a month, can be directly picked up in the store, once a month can not be accumulated. Enjoy in-store product member discount prices, new product priority experience prices, exclusive VIP member services, and promote a VIP can also get 50% rebate. The transformation from ordinary stores to membership-based e-commerce stores will focus more on serving paying members. Before starting membership recharge, first develop a membership manual and member service introduction, so that users can stimulate conversion when they see the member service introduction even if the membership conversion cannot be promoted in the store; formulate the store member introduction speech, the store staff can be more natural Promote top-up membership services to users.
例如，西贝面村在推广会员时会有特别的词汇。以上是12家店铺运营和引流的12种技巧，每家都到位了，顾客进店消费的几率会大大提升。很多时候，顾客抱怨说顾客不会进店消费，实际上是你没有做好引流工作。
